The client

Established in 1960, KOREIHA Group (مجموعة قريعة التجارية) is a leading reference company in the engineering, supply, installation and maintenance of early fire alarm and firefighting systems. Over more than six decades of field experience, it has helped protect vital, industrial and commercial facilities, working to NFPA, UL, FM, CE and LPCB standards.

What they do

  • Services: engineering design and hazard consultation, procurement and turn-key installation, maintenance and retrofitting, refilling and hydro-testing, 24/7 smart monitoring, and industrial safety training.
  • Systems: intelligent and conventional fire detection, clean agent suppression (FM-200, NAF S 125, NAF S 227, FK-5-1-12, CO2, inert gas), water and foam systems, and protection for mission-critical assets such as data centres, transformers and battery rooms.

From its office in Damascus, the group serves government bodies and private clients, among them the Ministry of Energy, Syrian Petroleum Company, UNICEF, the World Health Organization, Syriatel, Cham Bank and Nestlé.

The identity

The KOREIHA wordmark turns the R into a red fire extinguisher with a flame, set above “FIREFIGHTING SYSTEMS” and “مجموعة قريعة التجارية”. Red, black and white carry it across every touchpoint:

  • Reception wall sign
  • Exhibition booth
  • Stationery: letterhead, business cards, envelope, notebook and pen
  • Service-van livery and toolboxes
  • Site gear: helmet, safety vest, ID badge and clipboard