The client
Obaid Nuts (Mawaleh Obaid) is a shop for nuts and roasted goods founded in 1999. It offers a range of nuts and roasted seeds under the line “Nuts and more”, with the promise of products that are “natural and carefully roasted”.
What they offer
- Assorted Seeds: a mix of sunflower, pumpkin and other seeds.
- Mixed Nuts: almonds, cashews, pistachios, walnuts and hazelnuts with raisins and dried cranberries.
- Sunflower Seeds: natural and carefully roasted.
- Pistachio Crack: pistachios carefully roasted and shelled with a light crack seasoning, also offered as crunchy pistachio bites.
- Extra Nuts: a “premium nuts blend” of nuts and dried fruit.
The packaging
We designed a complete packaging system that unites the range under one identity while giving each product its own presence on the shelf:
- A colour for every product: green for Assorted Seeds, black and gold for Mixed Nuts, navy with a clear window for Sunflower Seeds, black and blue for Pistachio Crack, and white and navy for Extra Nuts.
- A sunflower mark crowning the Obaid name at the top of every pack.
- Bilingual labelling: the name in Arabic and English, with every product name and tagline in Arabic alongside its English rendering.
- A system of gold bands and edges framing the packs, with a gold label for the tagline, while the Pistachio Crack packs carry blue bands to match their colour.
- Appetising product photography across each front, with icons highlighting benefits such as “Natural”, “Nutritious” and “Carefully selected”.
- Back panels with a product description, a nutrition table per 100 g, ingredients, an allergen warning and a barcode.