About the client
Abo Shaker is a juice and fruit-salad bar with a Levantine atmosphere in Saudi Arabia, with branches in Riyadh, Al-Khobar, Dammam and Al-Tahlia. It serves decorated fruit cups, fresh juices and smoothies, “Emperor” cocktails, gelato and cold desserts made with fresh fruit in front of the customer.
What HOC did
- Logo application: the hand-drawn Arabic “أبو شاكر” wordmark with the orange-slice and straw mark, in yellow on black.
- Colour palette: deep black with bright yellow and orange, echoing fresh fruit.
- Packaging: branded cups and lids, paper bags, cup sleeves, napkins and round stickers.
- Shop branding: illuminated wall sign, counter front, table menu stands, staff aprons and fruit artwork panels.
- Brand scenes: mockups showing the identity in the shop and for takeaway.