The client
Faiz Wahba (Fayiz Wahbeh) was established by Fayez Wahbeh in 1970. For more than five decades it has produced premium fire bricks, clay tiles and architectural brick solutions for architects, builders, residential and commercial projects, and specialised applications. The company sums it up in one line: “Crafted From Earth. Built To Last.”
What they make
- Fire Bricks: dense, heat-resistant bricks for furnaces, ovens, chimneys and industrial settings.
- Portuguese Lógica: natural clay roof tiles with weather resistance and lasting architectural character.
- Architectural Bricks: facing and decorative bricks for facades, feature walls and colonnades.
- Oven Solutions: brick for traditional ovens, barbecue areas and outdoor kitchens.
The company works from four locations around Damascus (Adra Industrial City, Zablatani, Ain Tarma and Al-Kiswah) and is guided by four values: integrity, sustainability, quality and customer-centricity.
The identity
The FW monogram pairs a terracotta F and W with a mason’s trowel, set above “FAIZ WAHBA CO. SINCE 1970”. Terracotta and deep brown, with sand and cream, carry the same earth-and-fire character across every touchpoint:
- Stationery: folders, notebooks and business cards
- A brick sample box
- Cartons and pallet wraps
- Site gear: helmet, safety vest, gloves and bottle
- Delivery-truck livery
- Facade signage