The client
Obaid Nuts (Mawaleh Obaid) is a nut shop and roastery in Damascus, founded in 1999. Its signage lists its main sections: nuts, seeds, premium nuts, coffee and snacks, and special gifts, while its shelves and jars hold almonds, pistachios, cashews, hazelnuts, sunflower seeds and mixed nuts.
The identity
The identity is built on the Obaid name in Arabic and Latin script, topped by a yellow sunflower and underlined with “Nuts and more”. Deep navy and gold, paired with natural kraft paper, tie every element together, while gold line drawings of sunflowers and olive branches recur as a decorative motif.
Across the brand
- Store: a navy facade with a bold logo and a side column listing the sections, an illuminated logo counter, and jars and display bins with matching labels for each product.
- Vehicle: a delivery truck carrying the logo, sunflower artwork and nut imagery.
- Packaging: navy paper bags, kraft pouches, boxes and serving cups, and an insulated delivery bag.
- Stationery: a business card, a receipt, a loyalty card, round stickers and napkins marked “Syrian Product”.
- Gift line: a “Gifts from Damascus” box illustrated with Damascus landmarks, with jars, pouches and a card bearing “Syrian Product” and “Made in Syria” marks.
- Digital ordering: a mobile ordering screen in the same colours and elements.