About the client
World of Donut – Donut & Gelato is a sweets shop on Al-Hamra Street in the heart of Damascus that brings fresh donuts and artisan Italian gelato together under one roof. Its brand is pink, playful and full of sprinkles, made for anyone who believes every day is a good day for something sweet.
What World of Donut offers
- Donuts: fresh donuts in many flavours and toppings, from classic glazed and chocolate to decorated pink, filled and Lotus donuts.
- Artisan gelato: creamy Italian gelato in many flavours, served in a cup or a cone.
- Combos and boxes: donut and gelato combos, and donut boxes to share or take away.
What HOC did
Home of Creativity built a complete visual identity that feels as sweet as the products, applied consistently from the smallest sticker to the shop front.
- Logo usage: the World of Donut wordmark with its dripping pink donut, set up for packaging, print, signage and digital use.
- Colour palette: a fresh pink and white palette led by a bold hot pink.
- Graphic motifs: a dripping-glaze border and a playful sprinkles pattern that tie every touchpoint together.
- Packaging: donut boxes, paper bags, coffee and gelato cups, wrapping paper and round stickers.
- Stationery: business cards, loyalty cards and the menu.
- Signage and facade: the illuminated logo sign, a pink awning edged with the dripping glaze, and a branded A-frame.
- Interior: a soft pink counter area with the glowing logo wall, branded display labels and a matching menu board.