About the client

Abo Shaker is a juice and fruit-salad bar with a Levantine atmosphere in Saudi Arabia, with branches in Riyadh, Al-Khobar, Dammam and Al-Tahlia, serving fresh juices, decorated fruit cups and cold desserts.

The campaign

HOC created the “قصة وحكاية” (a story and a tale) ad series, giving each signature drink its own hero visual on Abo Shaker's black-and-yellow identity:

  • Special Avocado topped with cream, nuts and honey.
  • Levantine Mulberry (توت شامي) iced drink.
  • Cream & Honey Layers fruit cup.
  • Mango × Strawberry layered juice.
  • Watermelon fresh juice.

The visuals combine real fruit, splashes and ice with bold Arabic typography for social media.