The client
Faiz Wahba (Fayiz Wahbeh) was founded by Fayez Wahbeh and has, for decades, produced premium fire bricks, clay tiles and architectural brick solutions for architects, builders, residential and commercial projects, and specialised applications. Its mission is to provide premium-quality bricks that empower builders and architects to create structures that stand the test of time, summed up in one line: “Crafted From Earth. Built To Last.”
What they make
- Fire Bricks: dense, heat-resistant bricks for furnaces, ovens, chimneys and industrial settings.
- Portuguese Lógica: natural clay roof tiles with weather resistance and lasting architectural character.
- Architectural Bricks: facing and decorative bricks for facades, feature walls and colonnades.
- Oven Solutions: brick for traditional ovens, barbecue areas and outdoor kitchens.
The company works from four locations around Damascus (Adra Industrial City, Zablatani, Ain Tarma and Al-Kiswah) and is guided by four values: integrity, sustainability, quality and customer-centricity.
The campaign
We created an advertising campaign that highlights the company’s long experience and the quality of its materials and execution, with short, confident headlines:
- “From materials to architecture”
- “Your trust is the ink we write your projects’ completion with”
- “Precision in execution, excellence in materials”
- “Quality execution since 1970”
- “Professionally crafted finishes”