The client
New Products Trade (المنتجات الجديدة) is a Saudi store supplying restaurants, cafés, hotels and home-based food businesses. Based in Al-Murabba, Riyadh, it also takes orders through its online store, promising everything new and distinctive at high quality and great prices, summed up in one line: “Everything you need… we have it.”
What they offer
- Food containers: black plastic boxes with clear lids, including two-compartment boxes for hot and cold dishes.
- Aluminium products: foil trays and containers that wrap dishes and keep them hot.
- Serving and tableware: plates, cups, napkins and serving tools.
- Cardboard boxes for packing orders, plus a dedicated cookware section.
- Wholesale offers and a “Savings Box” for large orders.
The store serves restaurants, cafés, hotels and home-based food businesses, wholesale and retail, with one-click online ordering and delivery to the customer’s door.
The identity
We built a green visual identity around the interlocking-letter mark and its green lines, with the bilingual name “NEW PRODUCTS – المنتجات الجديدة”, and carried it across the brand’s digital presence:
- Identity applied to the pages, cover and profile picture
- Content management for the Instagram account and Facebook page
- A unified post template: green background, logo at the top, QR code and social icons, and a fixed bottom bar with the store link for a consistent grid
- Creative product visuals set in everyday Saudi scenes, such as kabsa in foil trays, and playful ideas like miniature workers wrapping a giant kabsa tray
- Short headlines in Saudi dialect that highlight each product’s benefit, such as “Hot arrives hot… our foil keeps the taste of your creativity”
- Campaigns encouraging online orders and showcasing the delivery service