About the client
World of Donut – Donut & Gelato is a sweets shop on Al-Hamra Street in the heart of Damascus that brings fresh donuts and artisan Italian gelato together under one roof. Its brand is pink, playful and full of sprinkles, made for anyone who believes every day is a good day for something sweet.
What World of Donut offers
- Donuts: fresh donuts in many flavours and toppings, from classic glazed and chocolate to decorated pink, filled and Lotus donuts.
- Artisan gelato: creamy Italian gelato in many flavours, served in a cup or a cone.
- Combos and boxes: donut and gelato combos, and donut boxes to share or take away.
What HOC did
Home of Creativity designed a series of campaign visuals for Instagram and Facebook, each built around one product or moment and styled with the brand's pink palette, dripping glaze and sprinkles.
- Box of Happiness: a box offer showing an assortment of donuts ready to share.
- Gelato Happiness: a creamy, colourful spotlight on the artisan gelato.
- Donut + Gelato Combo: the best of both worlds, presenting the donut and gelato pairing.
- Sweet Moments Always: a brand-mood visual that captures the shop's sweet, joyful spirit.
- New Flavors: a launch visual introducing new donut and gelato flavours.
Together the ads keep one recognisable look: the World of Donut logo, bold hand-lettered headlines and appetising close-ups of the products.