About the shop
World of Donut – Donut & Gelato is a sweets shop in the heart of Damascus that brings fresh donuts and Italian gelato together under one roof. It greets customers with a light-hearted Damascene spirit: “every day is a great day for something sweet in the streets of Sham”, inviting them to try its donuts, premium Italian gelato and Lucky Cream on Al-Hamra Street.
Location
A single branch on Al-Hamra Street, Damascus.
What World of Donut offers
- Donuts: fresh donuts in many styles and toppings, including chocolate, decorated pink donuts, filled donuts and Lotus.
- Italian gelato: premium gelato in many flavours, served in a cup or a cone.
- Lucky Cream and ice cream.
Services
- In-store service.
- Takeaway.
- Curbside pickup.
Messages from the content
- “Diets are a rumour, donuts are real.”
- “Flavours that sweeten the heart.”
- “It's-a me, Gelato Italiano.”
- “The mood is great with Gelato.”
What HOC delivers
- Page management: content for the Instagram (@worldofdount) and Facebook (World Of Donut) pages.
- Creative designs: in the brand's pink and sky-blue palette, with a playful tone, witty Damascene lines and pop-culture ideas that speak to a young audience, like Mario with Italian gelato and a panda with donuts.
- In-store reels: the team presenting the products, close-ups of donuts and gelato being prepared, and videos with the feel of Damascus streets.
- A consistent look for every post: the World of Donut logo, a fixed bottom strip with the address, and pink backgrounds.
- Organised story highlights for gelato, donuts, ice cream and contact.